Advertising’s Future:YouTube Adds eCommerceVideo

According to YouTube, we will start seeing product links on user generated content as well from partners who “claim” videos using the site’s content management system. For now, product links are only available in the US and on a select handful of music videos and game videos.The implementation is pretty rudimentary — text or button graphic links below specific videos — but YouTube hints that there is a more robust platform coming. “This is just the beginning of building a broad, viable eCommerce platform for users and partners on YouTube. Our vision is to help partners across all industries — from music, to film, to print, to TV — offer useful and relevant products to a large, yet targeted audience, and generate additional revenue from their content on YouTube beyond the advertising we serve against their videos,” wrote YouTube’s Glenn Brown and Thai Tran in a blog post.